A winning brand worthy of this storied institution

Since 1701, Yale University brand carries with it special significance and honor given the legacy of excellence that characterizes all who represented Yale in athletic competition over these past centuries.

As the steward of the Yale Athletics brand, the new Athletic Director and her team partnered with Global Prairie to bring to life a renewed vision for the Yale Athletics brand, ensuring that the brand was reflected authentically and consistently throughout Yale Athletics. From the hallways of the administration offices to the locker rooms to the fields of competition we designed and executed inspirational environmental branding that celebrates the winning culture of Yale Athletics, weaving a compelling story that reflects the Yale focus on excellence in academics, in sport and in life.

Ensuring the next century of excellence for the Yale Athletics brand.

Yale Athletics Lounge
Yale Athletics Stairwell and Hallway
Yale Payne Whitney Gym