Empowering women leaders to transform collegiate athletics.
As the premier leadership organization that develops, connects, and advances women working in college sports, the leadership of NACWAA (National Association of Collegiate Women Athletic Administrators) knew that their name did not convey the full power of their purpose.
After talking with both internal and external stakeholders and gathering insights that further validated the need to rebrand, Global Prairie developed a bold, direct name that would once and for all capture the organization’s mission. Reborn as Women Leaders in College Sports, the new name allows the organization to engage with members and partners to further promote and cultivate women leaders in athletics, creating a more diverse leadership profile in college sports.
"You have to give more than you ask for. That is the Golden Rule of life."
- Patti Phillips, CEO of Women Leaders in College Sports