Painting a healthier world.

As one of the nation’s leading paint manufacturers, Sherwin-Williams sets the industry standard. So when they developed the first-ever EPA-registered interior latex paint with the power to kill 99.9% of bacteria within two hours of exposure, they knew that this was not their typical product launch. In fact, they called Paint Shield one of the most significant technological breakthroughs in the company’s nearly 150-year history of innovation.

Global Prairie’s launch positioning for Paint Shield leaned heavily into the clinical benefits of the paint, while reinforcing the quality customers have come to expect from Sherwin-Williams. Our targeted outreach to key healthcare stakeholders and thought leaders put Paint Shield on the radar of the world-renowned Cleveland Clinic, who named Paint Shield one of the top medical innovations of 2016. Today Paint Shield is enabling cleaner, healthier, brighter environments and killing bacteria in hospital, healthcare, and commercial settings across the country.

Can of Sherwin-Williams Paint Shield
Image of Sherwin-Williams Paint Shield paint ad in a magazine

We worked with Sherwin-Williams to position Paint Shield as the first microbicidal paint.