Helping to tell a civil rights story 100 years in the making

When Rube Foster founded the Negro Leagues in Kansas City, Missouri in 1920, he built the foundation for what would become a civil rights movement in American sports.

Because of the almost two decade-long pro bono relationship with the Museum, the team at Global Prairie worked with the Bob Kendrick at the Negro Leagues Baseball Museum to create a brand identity that would commemorate this momentous centennial – and help to propel one of our country’s greatest examples of social injustice – and ultimately, advancement – into the modern age.

The logo and identity were received with incredible fanfare, and have been adopted by Major League Baseball, the Negro Leagues Baseball Museum, and a clothing line designed by MLB great C.C. Sabathia. The identity was also adopted and featured prominently in a Negro Leagues-themed national TV spot in partnership with Toyota.

As part of the MLB’s commitment to honor the centennial, the logo appeared on the uniform of every player, manager, and umpire – as well as on every base – during a league wide celebration on August 16th, 2020.

Other efforts surrounding the centennial included a large capital campaign, entitled “Tipping Your Cap” – which generated participation from all four living former U.S. Presidents, and sports legends like Michael Jordan, Magic Johnson, Hank Aaron, and the Jackie Robinson family. https://www.tippingyourcap.com/

From Buck to Satchel, from Gibson to Bell, we helped give some of America's greatest social pioneers the recognition they deserve.