Helping to tell a civil rights story 100 years in the making

When Rube Foster founded the Negro Leagues in Kansas City, Missouri in 1920, he built the foundation for what would become a civil rights movement in American sports.

Because of the almost two decade-long pro bono relationship with the Museum, the team at Global Prairie worked with the Bob Kendrick at the Negro Leagues Baseball Museum to create a brand identity that would commemorate this momentous centennial – and help to propel one of our country’s greatest examples of social injustice – and ultimately, advancement – into the modern age.

The logo and identity were received with incredible fanfare, and have been adopted by Major League Baseball, the Negro Leagues Baseball Museum, and a clothing line designed by MLB great C.C. Sabathia. The identity was also adopted and featured prominently in a Negro Leagues-themed national TV spot in partnership with Toyota.

As part of the MLB’s commitment to honor the centennial, the logo appeared on the uniform of every player, manager, and umpire – as well as on every base – during a league wide celebration on August 16th, 2020.

Other efforts surrounding the centennial included a large capital campaign, entitled “Tipping Your Cap” – which generated participation from all four living former U.S. Presidents, and sports legends like Michael Jordan, Magic Johnson, Hank Aaron, and the Jackie Robinson family.

From Buck to Satchel, from Gibson to Bell, we helped give some of America's greatest social pioneers the recognition they deserve.