Branding and marketing an innovative healthcare company poised for next-level growth

Med-Metrix is a leading provider of performance and revenue-cycle management (RCM) services and technology to the healthcare industry. Since its founding in 2010, the company has grown at a significant pace, thanks to its industry-leading experts and a strategic approach to acquisitions. As it readied for its next stage of business growth, it recognized the need for a new brand strategy that would consolidate legacy brands into one cohesive brand architecture and positioning to the market. Additionally, executive leaders knew it needed a foundational digital marketing strategy to accelerate growth.

Global Prairie partnered with Med-Metrix to design and execute a roadmap to deliver a revitalized brand identity and marketing ecosystem. Together with the Med-Metrix leadership team, we built an entirely new brand experience for the company, including a bold new logo and brand identity, an entirely new website, a new marketing technology stack to enable automation and CRM capabilities, and a robust marketing plan to build awareness, drive leads and fuel sales.

Building a foundational brand and digital marketing strategy for Med-Metrix to support its pursuit to relentlessly raise RCM yield for hospitals and physician groups nationwide.