Building a happier life: refining a brand and website for acclaimed writer Gretchen Rubin

Best-selling author Gretchen Rubin, one of today’s most influential and thought-provoking observers of happiness and human nature, approached Global Prairie to redesign her most important brand touchpoint – her website. Global Prairie dove into Gretchen’s work with glee. We redesigned, rebuilt and reintroduced, featuring a new site structure, as well as content and navigation. In tandem, we created a refined and redesigned brand strategy and approach that helped establish a more engaging presence for Gretchen and her personal brand. Through our collaboration, Gretchen Rubin has elevated her brand experience and increased user traffic to the site focused on helping visitors and readers build a happier life. Working with Gretchen and her team made our Global Prairie team happy – we whole-heartedly recommend reading her work!

“The new design is far easier to search, more visually appealing, more streamlined and more accessible.” – Gretchen Rubin

Gretchen Rubin Logo
Gretchen Rubin Brand
Gretchen Rubin Website
Gretchen Rubin Website