Giving voice to the next generationof food producers.

An aging population signals that more than half a million US farmers are slated to retire by 2030, meaning nearly half of the country’s farmland – more than 400 million acres – will change hands.

To bring visibility to the potential impact this will have on not just the agriculture industry, but society as a whole, Global Prairie created FarmNext. Working with partners like YI Advisors and the nation’s land grant universities, we launched an initiative that included a listening tour, online conversations, white papers, and a summit at The White House that brought together young farmers, lawmakers, and industry experts to discuss the future of farming. Through FarmNext, millennial farmers now have a platform from which they can work together to tackle both day-to-day challenges as well as major policy issues that affect the future of food production.

FarmNext case study images on different types of materials and media
FarmNext case study summit at the White House
FarmNext case study image of printed materials used at White House summit

Millennials see farming as a career opportunity and have shown a renewed interest in agriculture and food production.