When neighboring utility providers KCP&L and Westar agreed to merge, their leaders embraced transformational change. The new company would require a new brand, to express just how innovative, future focused and community centric the new company would be. Using a strategic, data-driven approach, Global Prairie partnered with our client to craft a new positioning that united a long history of dedicated customer service with a passion for advancing energy innovation.

To breathe life into that vision, we created the new brand: Evergy. The name, ever + energy, conveys the company’s proud history as a reliable, ever-present source of energy and its vision to be ever-evolving, ever-innovating and ever-looking ahead.

Today, Evergy’s vision continues to shine. This Fortune 500 company, serving 3.5 million people across Kansas and Missouri, is seeing its strongest customer satisfaction scores to date.