Next-gen sustainable energy powered by two legacy brands

When neighboring utility providers KCP&L and Westar agreed to merge, their leaders embraced transformational change. The new company would require a new brand, to express just how innovative, future focused and community centric the new company would be. Using a strategic, data-driven approach, Global Prairie partnered with our client to craft a new positioning that united a long history of dedicated customer service with a passion for advancing energy innovation.

To breathe life into that vision, we created the new brand: Evergy. The name, ever + energy, conveys the company’s proud history as a reliable, ever-present source of energy and its vision to be ever-evolving, ever-innovating and ever-looking ahead.

Today, Evergy’s vision continues to shine. This Fortune 500 company, serving 3.5 million people across Kansas and Missouri, is seeing its strongest customer satisfaction scores to date.

Aligning business and community around purpose to lead a region to a brighter future.