In November 2020, as COVID-19 continued its exponential spread, the State of Colorado wanted to launch the first statewide use of Google and Apple’s new Exposure Notification technology to curb the spread of the virus and ultimately save lives.

With less than a month to prepare, Global Prairie partnered with Google, Apple and the Colorado Department of Public Health and Environment to develop and launch a comprehensive creative and digital marketing campaign to persuade Coloradans to adopt the new technology. Through an integrated approach that utilized paid, earned and social media, as well as grassroots community outreach, Colorado surpassed its 30-day goal in the three first days. All told, more than 1.4 million Coloradans (more than a quarter of the population) enlisted their phones in the fight against COVID-19.