Transforming the way chronic pain is perceived, judged, and treated.
More than 100 million Americans live with chronic pain. That’s more than cancer, diabetes, and heart disease combined. The PAINS Project was established by the Center for Practical Bioethics to change the beliefs, attitudes, and perception about chronic pain – and the No Longer Silent campaign was created to shift the public narrative about chronic pain by targeting media influencers.
To meet the key objective of increasing awareness for No Longer Silent, Global Prairie crafted a multi-channel digital media campaign that targeted a diverse group of key stakeholders and drove to an optimized campaign landing page. The balanced use of ad placements across programmatic display, Google paid search, and Facebook paid social drove awareness, efficient click-throughs and engaged audiences. Overall, the pilot digital campaign delivered more than 6 million impressions and a click-through-rate 3x industry standards for healthcare and not-for-profit entities. Additionally, the No Longer Silent landing page experienced 10x the amount of traffic as the same period in the prior year.
The amplification of the PAINS Project’s mission and message via digital channels coincided intentionally with a media roundtable event. This strategic blending of online and offline experiences successfully broadened the reach of the No Longer Silent initiative and supported both existing and new relationships with key influencers.
The campaign drove 6.29M targeted impressions to the No Longer Silent landing page, driven by a click-through-rate 3x the industry standard.