Advancing women's leadership in business.
The Committee of 200 is a professional membership organization for women at the highest levels of business leadership – from CEOs of Fortune 500s to founders of highly successful start-ups. Despite the high caliber of its membership and status as an earlier pioneer in women’s leadership, the organization’s story was largely unknown within a crowded landscape of women's business organizations.
Our team worked side by side with the board of directors to reimagine their brand. Leveraging data and insight to unearth the true potency of the organization, we moved the brand from the dated ‘Committee of 200’ to the more modern, powerful C200. Global Prairie then brought the new brand to life through a complete overhaul of the visual brand identity, including a new logo, marketing materials, and website.
The refreshed brand received rave reviews from one of the world’s most powerful audiences – a membership group of more than 500 CEOs – for having perfectly captured the true essence of this unique, vibrant organization.
While many new organizations have been established recently, none have been dedicated to advancing women’s leadership in business as long as C200, which was founded well before women’s leadership causes were en vogue.