Millions of Americans worry about memory and brain health. To combat the lack of dialogue, social stigma, and information around brain health issues, Global Prairie was enlisted to introduce and drive adoption of an innovative new digital resource.

Working in partnership with UsAgainstAlzheimer’s, Amazon Web Services and Biogen, Global Prairie developed the name, brand design and product-launch strategy for BrainGuide – a unique digital product that combines a simple memory assessment and tailored educational resources. Our multi-channel strategy leveraged the web platform, social channels, traditional media and micro and macro influencers, including Maria Shriver, to get the word out.

Within the first 3 months of launch, more than 220,000 people visited MyBrainGuide.org. In addition, more than 128,000 individuals took the memory questionnaire and were provided additional resources. Additional influencers were also engaged to amplify BrainGuide to millions of viewers on the Today Show.