Baylor Scott & White Health approached us with an idea for the Power of 2 Challenge, a social campaign encouraging women to schedule a mammogram and challenge a friend to do the same. To bring this idea to life they needed help creating an online presence and activating the program via social channels, emails and text.

We began by building The Power of 2 microsite in Marketo to support a wide range of online and offline marketing tactics. To scale the campaign, we created content to clearly explain all aspects of the challenge, answer questions, direct users to convenient imaging locations, and most importantly, inspire others to take action.

To drive users to the site, we launched an email marketing effort that included dynamic content for geographic segmentation and deployed influencers to help spread the word. Within the first month, Baylor Scott & White Health had 5,000 visits to The Power of 2 microsite and almost 500 new online appointments scheduled, all driven by strong social and email engagement.